The BALLYWALTER GAME & COUNTRY FAIR has now been combined with the IRISH GAME FAIR at SHANES CASTLE to
create a new 'SUPER FAIR' likely to be the largest game or country fair ever staged in Ireland. The new event -
THE IRISH GAME FAIR & FLAVOUR MAGAZINE FINE FOOD FESTIVAL takes place at Shanes Castle, Antrim on the 29th & 30th June 2013.
With outdoor events being cancelled or curtailed in 2012 because of inclement weather and poor ground
conditions the wet weather provisions made at Shanes Castle and Birr Castle ensured that both fairs went ahead
as planned in their normal highly successful fashions. Having tested these provisions fully it was decided that
with no guarantee of better conditions in 2013 it would be prudent to consolidate the Ballywalter and Shanes
Castle Fairs into a much larger event at a venue that had proven its ability to cope in any conditions.
The Shanes Castle site because of its many advantages was chosen as the site for this new 'Mega Fair.' The
Shanes Castle site is not only a beautiful and historic site but has an excellent central location with road,
rail, air and sea access; very practical internal roadways; excellent and well drained main site and car parking
and the room needed for the necessary expansion of the stand and attraction base.
The Flavour Magazine Fine Food Festival will be greatly expanded within the new event
The additional resources that will be committed to this new fair will mean that the new IRISH GAME FAIR &
FLAVOUR MAGAZINE FINE FOOD FESTIVAL will have a much greater promotion and marketing budget including the rather
unique dedicated support of two premier magazines - the Irish Countrysports & Country Life magazine and the
Flavour Fine Food Magazine ; more demonstrations and displays including the operating of THREE action packed arena
programmes; more competitions especially of an international nature; a much greater prize fund; a greatly
increased number of trade stands and hopefully visitor numbers equivalent to the sum of the two fairs.
The IRISH GAME & COUNTRY FAIR at BIRR CASTLE becomes part of a major national tourism promotion
Having set records for crowd attendance in 2012, in spite of the weather, the organising team have fully
embraced Failte's 'The Gathering ' programme and are putting plans in place to stage not only the premier game
fair in the ROI but also the largest and most imaginative celebration of the Irish countryside and its lifestyle
and rural traditions.
The programme will start in Birr the week before the fair, culminating in a three day programme that should not
be missed. Friday 30th August will feature an activity day where visitors can enjoy all manner of country pursuits
in the beautiful Shannon and Mid Ireland regions culminating into superb Georgian evening entertainment. Then
on to an enhanced Irish Game & Country Fair at Birr Castle on the 31st August and the 1st September 2013.
We are convinced that these new plans together with other visitors ticket incentives will greatly increase
visitor attendance and quality of experience and trading potential at the fairs.
To see a very special visitor ticket offer for either fair see page 35 in the online version of
For further details of the 2013 GREAT GAME FAIRS of IRELAND Email : firstname.lastname@example.org
or call 028 44839167 /44615416