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The further development of the NEW IRISH GAME FAIR at BALLYWALTER Saturday 30th April and Sunday 1st May 2011
In 2010 BASC decided to cancel the established Fair at Ballywalter. However a groundswell of sporting, tourism and
trade interests requested that the very experienced and successful team from Country Lifestyle Exhibitions Ltd take
the event under their wing and use their marketing expertise to revitalise the Game Fair concept in County Down.
Thus an exciting NEW IRISH GAME FAIR - The Ballywalter Game & Country Living Fair was staged at Ballywalter Estate,
Co Down on Sunday 2nd May 2010.
With innovative marketing and a new layout, the one day event not only consolidated the exhibitor base and attendance
at Ballywalter but also through the association with the Great Game Fairs of Ireland brand broadened and extended both.
In 2011 the demand from exhibitors, competitors and public to extend the fair programme to two full days has been met
with the fair taking place on both Saturday and Sunday. The key focus of the 2010 one day event was 'back to basics'
with the objective of creating a fair with the country sports values and ethos of the old Game Fairs at Clandeboye,
where the CLE team first brought a sustainable Game Fair concept to Ireland. And in 2011 this focus will be
strengthened and extended.
There will also be a further revitalisation of the programme of events and an improved layout. The Fair will be located
around the front of the house and stable block with the normal excellent parking facilities. The history of the house
and family will also form the backdrop to a brand new focus – Victorian/Edwardian themed attractions. This period was
a golden age for country sports and pulling the two themes together in the beautiful surroundings of Ballywalter Park
should enhance the enjoyment of a day out in the beautiful County Down countryside packed with country sports, living
history and rural displays, exhibits, competitions and activities with an unrivalled opportunity for
participation/interaction.
Attendance will be enhanced and improved by a high profile, multi media marketing campaign and some very attractive
discounted admission packages including for adults and families their admission to both Fairs (Shanes Castle and
Ballywalter) for the price of their normal ticket to Shanes (i.e £10 & £25 respectively). This should
help country sports people and their families to enjoy two great days out for the price of one AND ensure that the new
Ballywalter Fair contunes to grow rapidly. In fact we are confident that the Ballywalter Game and Country Living Fair
in this and future years will only be surpassed in attendance by the other two Great Game Fairs of Ireland at Shanes
Castle and Birr Castle.
As the 2010 Fair at Shanes Castle had the largest attendance of any Fair in Ireland ever, it is considered that this
attractive "credit crunching" ticket offer will not only totally revitalise the Fair at Ballywalter but also further
enhance the attendance at Shanes Castle and its position as Ireland’s premier Game Fair.
Exhibitors too have not been ignored for special offers and with the organisers now being able to offer a fantastically
integrated promotional package for Ireland of the two leading Fairs in their respective parts of Ireland the Irish
Game Fair at Shanes Castle, Antrim on the 25th & 26th June 2011; The Irish Game & Country Fair at Birr Castle, Co
Offaly on the 27th & 28th August 2011; advertising and editorial in Ireland's leading hunting, shooting and fishing
magazine (now in an additional FREE to READ online format on www.countrysportsandcountrylife.com)
AND now this new and exciting early season Game Fair at Ballywalter.
Specially discounted packages are available for all or part of this unique package and we also have special ferry and
accommodation rates SO there really is no better way of promoting your products in Ireland than by exhibiting at
Ballywalter and/or the Great Game Fairs of Ireland at Shanes & Birr and/or advertising in the Irish Countrysports
and Country Life magazine.
For further details please contact: Albert or Irene Titterington or Paul Robinson on: 028 (from ROI 048) 44839167 /
44615416 email us at irishgamefair@btinternet.com
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